It took the company about two hours to acknowledge the obvious problems people were having with Prime Day shopping - a pretty long wait for customers seeking an explanation. Adobe released numbers on Wednesday suggesting such online sales will reach almost $57.8 billion for the first time this year, and Labor Day will be the first $2 billion ecommerce day in 2018. Almost every device Amazon makes is now available at a deep discount, and you'll find every single one of them below. But Amazon still has some incredible deals going for shoppers.
Prime Day may provide Amazon a lift by helping the company lure more members to its Prime shopping club.
The window at the Amazon bookstore in Walnut Creek, Calif. on the first day of its Prime Day sale on July 16, 2018.
Looking for more? Step right this way, sir/madam. Furthermore, Amazon itself now boasts a "record number" of Prime subscribers, many of which likely signed up to take advantage of Prime Day's deals.
Record sales aren't a surprise. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide.
While Amazon would probably argue its 404 error pages are simply an extension of the company's dog-friendly culture, let's face it: they're also a creative way to cushion the blow whenever parts of its heavily trafficked website goes down. But other retailers have started to offer their own sales around Prime Day.
In a statement, Amazon said that it realized there had been issues.
"Most brands increase ad spending on Prime Day", Hull said, adding that they saw as much as a 30 per cent lift in search volume and brand engagement on Google and Facebook that day as shoppers browse before making an online purchase. For this prime day alone, these businesses made over $1 Billion in sales. "The outage is especially problematic as many of Amazon's Prime deals are promoted for a set window of time - something that could cause a great deal of frustration for potential customers".
Prime membership perks include free same-day delivery on eligible products, exclusive shopping deals and a vast library of movies, TV shows and music for streaming across multiple devices.