His woes inside the pizza chain he founded are part and parcel with the backlash he faces in other venues.
Papa John's worldwide founder John Schnatter told the pizza company's other board members on Saturday that he regretted stepping down as the company's chairman last week, saying he gave into pressure without a fair investigation the facts surrounding his admitted use of racial language on a private conference call in May.
Oregon State Vice President and Director of Athletics Scott Barnes said Schnatter's comments are not reflective of the university's values and the inclusive environment the school strives to offer.
Schnatter alleged in the WLKY interview that he was "kind of provoked" into using the slur in the call, and he thought that the content of the call would be confidential.
Louisville president Neeli Bendapudi announced Friday the school will strip the Papa John's name from its football stadium, renaming it Cardinal Stadium.
John Schnatter says a media agency tried to extort after he used the n-word during a conference call with them in May. Schnatter remains on the board.
Recently, the board committee barred Schnatter from talking to the press and moved to remove his likeness from all marketing materials.
The letters from Schnatter and his attorney were first reported by The Wall Street Journal on Tuesday.
Schnatter said he is "absolutely not" a racist. "I agreed, though today I believe it was a mistake to do so", he said in a letter that was reviewed by the Journal.
"We know we can do better and I'm confident that we will", Ritchie said in May.
A representative for Schnatter declined to comment on whether he was considering legal action.
In a statement published Sunday, the company also requested that Schnatter "cease all media appearances, and not make any further statements to the media regarding the company, its business or employees".
"As previously announced, Mr. Schnatter is no longer a spokesperson for the company or the brand", Papa John's said in a statement.