As more homes get 4K Ultra HD TVs capable of displaying HDR content - about 31 percent of USA homes now have 4K Ultra HD TVs, according to the Consumer Technology Association - some Netflix subscribers would be willing to pay more for the best quality video in the Ultra plan.
Some reports indicate that a fourth tier, "ultra" would offer premium HDR streaming (although, its current premium package does already offer something called "ultraHD").
The company now has three subscription plans: $7.99 Basic, $10.99 Standard, and $13.99 Premium.
One offer allows viewers to stream four movies concurrently in Ultra HD.
Cnet reports after a Netflix spokesperson clarified that all of it may just for getting to know how well the users value Netflix. But if you want the best out of your Netflix subscription, you must be willing to pay a bit more in the near future.
Netflix is testing some new plans. Saran said, "Not everyone will see this test and we may not ever offer the specific price points or features included in this test".
The popular online streaming service announced the launch of a new "Netflix Ultra" service in Europe, on Thursday, July 5.
Wall Street analysts have said Netflix has some wiggle room for higher prices.
The names might change, but CNET has confirmed with Netflix that the new $17 per month pricing is indeed real.
There are now three subscription plans to choose from: $7.99 Basic (Standard Definition - 1 screen at a time), $10.99 Standard (HD available - 2 screens) and $13.99 Premium (HD and Ultra HD on 4 screens). Depending on how the trial performs with this initial group, Netflix may or may not decide to roll out this plan to a wider group of customers.
In 2011, Netflix lost 800,000 USA subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.