For the longest time, Google has reigned supreme when it came to Google Maps, but now Apple wants a shot at giving it some serious competition. This is nothing less than a full re-set of Maps and it's been 4 years in the making, which is when Apple began to develop its new data gathering systems.
TechCrunch says users in San Francisco will be the first to gain access to the new data before a broader rollout across Northern California in the fall. According to the company officials who discussed the update, the service will keep better track of real-time factors such as traffic conditions, as well as provide more detailed maps.
Apple Inc.is preparing to launch a drastically overhauled version of its mapping service that will rely on data from satellites, iPhones and vans equipped with cutting-edge sensors.
For anyone anxious about their data anonymity, Apple says you don't need to worry - the company promises it will collect data from its users in a privacy-first manner in order to update map data on the fly with new street and heavy traffic changes. One of the most oft-cited explanations for why Apple has struggled to compete with the search giant so far is its dependence on external location data providers. Coupling the 3D point cloud with image data from auto and satellite, lets Apple produce full orthogonal reconstructions of city streets with textures in place. (Seriously, check out this incredible comparison to see the big gaps Google's and Apple's map apps).
So the company has now announced it will rebuild its Maps data using a fleet of specially-designed vans. That is building all of our own map data from the ground up."We don't think there's anybody doing this level of work that we're doing", elaborated Cue". Within Google Maps, for example, the bug means you won't be able to get proper turn-by-turn directions, which can be a real drag on your summer road trip. "A road network is something that takes a much longer time to change now". It will then be cross-referenced with the street level data so that the maps are as accurate as possible. "We collect data - when we do it -in an anonymous fashion, in subsections of the whole, so we couldn't even say that there is a person that went from point A to point B. We're collecting the segments of it". The report also says that Apple will be enhancing pedestrian guidance and navigation generally, as well as including parking areas and building details appropriate to your destination.
"We're going to make sure that we're taking you to exactly the right place, not a place that might be really close by", Cue told TechCrunch. We're excited to get it out there.
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