Ubisoft announced a first-of-its-kind partnership with HITRECORD, the LA-based creative collaborative platform founded by Joseph Gordon-Levitt.
At this point, the ship gets attacked by a huge vessel and boarded by a samurai sword-wielding Jade, yes Jade the main protagonist from the first game. If Ubisoft uses the hitRECord content, all of the collaborators involved in its creation get paid. Essentially, anyone can create content for Beyond Good & Evil 2, whether that be music, images or recordings.
The demo itself showcases the city of Ganesha as but a part of the seamless open world you will enter in Beyond Good and Evil 2. This obviously causes some confusion for fans of the original Beyond Good & Evil as the new title is a prequel that is supposed to be set many years before. You can sign up to participate in the Space Monkey Program at the official Beyond Good and Evil 2 website. The best stuff will appear in Beyond Good and Evil 2, giving the game a "real world" connection. This will be done through the Space Monkey and Gordon-Levitt's collaboration site, HitRecord.
When asked about Ubisoft Montpellier's progress on the new "Beyond Good and Evil 2" past year, Ancel told The Verge that the project was still in "day zero of development". The trailer spends more time with each of the characters, showing some sort of intergalactic attack on the planet.