While you're watching the videos, you can comment, share or like without leaving the full-screen video mode - a property Instagram seems to have borrowed from its parent company, Facebook. You can upload your own videos there, too. Simply upload videos in the app or on the web to start your platform. First, there are now 1 billion people using the app. Since our launch in 2010, we've watched with amazement as the community has flourished and grown. All of the longer videos in the IGTV app will also be available to watch in the main Instagram app.
IGTV can be accessed in two ways.
"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV. Each Instagram creator will have an IGTV channel with all of their longer video clips. Instead, each video can be up to an hour long. Unlike YouTube, all the videos are vertical and videos in the IGTV app will start playing as soon as you launch it.
During its event this afternoon, Instagram brought on stage content creator Lele Pons, who now has more than 25.1 million followers on the platform, to talk about a new cooking show she's planning for IGTV. It also pulls from those you follow through Following and pulls the most popular content like Kim Kardashian's KKW Beauty pop up shop. The difference between Instagram and IGTV, however, is that the latter pushes vertical videos only and can last up to an hour.
IGTV could not only evolve as a monetising platform but also as a platform which supports viewership. But, in IGTV, the creators are the channels. IGTV will offer a link-out option so creators can drive traffic to their other social presences, websites, or online stores, Forbes reports. In a kind of TV and YouTube hybrid, the app will be organized by channels, which will just lead you to each creator's page.
Who is already using it? . Facebook's efforts to take on YouTube via its core platform haven't gone very far, so IGTV may be its best bet to create the digital world's second longform video superpower. We hope it brings you closer to the people and things you love.
While IGTV may lead people to spend more time on Instagram, Systrom previously promised to roll out a tool that will tally time spent on its app.