Just as many speculated on social media about the name change, Twitter has been quick to react to the great reveal. IHOb now stands for International House of Burgers, a tweet from the company confirmed Monday. In the days since the June 5 announcement, speculation has spread across social media and news outlets as to what that "b" could stand for.
The seven new menu offerings, collectively referred to as the Ultimate Steakburgers, were available at the Westminster location Monday, advertised by window clings and a stack of crisp IHOb menus near the cash register.
This is not the first big name chain restaurant to try a cheeky marketing campaign to drive new business.
Rebelez reassured customers that it will always continue to serve the restaurant's famous pancakes and breakfast selections.
And Red Robin, which doesn't have a breakfast menu, teased: "We're as serious about pancakes as IHOb is about burgers".
Still, many fans of the establishment weren't pleased with the new focus. And we imagine IHOP will be realizing before long what the people really want from its kitchen.
Still, it's worth wondering why IHOP is going through all this trouble.
Sales from 2015-2017 were flatter than, well, you know what, and Dine Brand execs were already in war-room mode over how to position their chains for the future. "While strategically it makes sense to get people in (IHOP) after 11 o'clock in the morning, owning burgers is a non-starter for them". That's like going into a Pizza Hut and ordering a burger.