YouTube videos with identifiable music will now feature credits complete with artist names and song and album titles in their descriptions.
Video platform Youtube has announced that they will be expanding the credits section on music videos moving forward.
This drop-down area includes artist, songwriter, publisher and label information, in addition to a link to the Official Artist Channel and official music video when available.
Ever watch a music video on YouTube and wonder who wrote, produced or released the music? It has been a longstanding issue that platforms like YouTube and Spotify have had to deal with.
In a blog post, YouTube stated the act will "provide greater recognition and exposure to the people who contribute to the creative process [and] more opportunities for artists and songwriters to reach YouTube's diverse audience". It also added a new trending chart that will "essentially preference new music and will be updated multiple times a day to provide a near-real-time view of what is truly the hottest, has the highest trajectory, on the platform", YouTube's head of label relations Stephen Bryan told Billboard.
With its "Music in this video", YouTube is hinting that both sides can help each other out. Plus, credits will be accessible for all future videos with music.
Reportedly, YouTube has used similar information along with the technology behind Content ID to create "music in this video".
Martin Bandier, Chairman and CEO of Sony/ATV, the world's largest music-publishing company, said, "Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked".
Elton John commented, "songwriters are the heart and the soul of songs, so it's wonderful seeing them get the credit they deserve".
YouTube follows in Spotify's footsteps-the streaming service added credits back in February. That being the case, the implementation of "Music in this Video" is still a net positive for all those concerned. "There is so much more we can do to establish a better situation for music creators, and this is great step forward".