The fallout from the scandal precipitated Facebook CEO Mark Zuckerberg's appearance before three USA congressional committees this week.
It's a proposal that is winning favour among technologists. Facebook has two billion monthly users. "They are already having conversations about how they cannot only make sure their current systems better protect user privacy and autonomy, but how artificially intelligence systems they are using can have ethical alignment built in by design", said Ms McEvoy.
It's unsettling to know all that information is on the internet. The ads were featured nationwide in publications such as The Guardian and us.
The data was grabbed via an app that let people take a personality quiz. "Girls who are on social media are more likely to feel dissatisfied about their bodies", Josh Golin, executive director of the advocacy group, said on "Democracy Now!"
That's because the core function of Facebook - connecting people - is something that can be done elsewhere without having to pay.
On the majority of social media platforms in general, privacy controls are not easy to find.
Also on the public bathroom wall, next to the picture of yourself, your friends and family and all that information we just mentioned, would you also tape a list of all your friends, and if they are good friends, and maybe their friends? "What is interesting is that the number grows to 18% among people who are said to be very aware of the Cambridge Analytica indicent".
A new leak on how Facebook uses AI to predict users most susceptible to advertising has thrown trust in the social network back into the spotlight. They have to have some knowledge of how other companies in their chain, be it data suppliers or customers, are using that data. "If you're Gen-Z, you really don't care". The data he transferred is utilized to make shadow profiles for both Ijaz and Sadia - so that if either goes along with, they will be recommended Ali as a companion.
Zuckerberg answered this with "I understand where that concern is coming from because Facebook and the tech industry are located in Silicon Valley, which is an extremely left-leaning place". "We are putting a link at the top of people's News Feeds to make sure that everyone sees it".
Zuckerberg made it clear in his Capitol Hill testimony that "there will always be a version of Facebook that is free".
Cambridge Analytica, a UK-based voter profiling firm, as well as other analytics companies, obtained data on 87 million Facebook users after a Cambridge University researcher named Aleksandr Kogan created an app to harvest data and passed it along to the firms. One of the biggest benefits will be the reduction in ads.
Then there are the technical challenges. They will not have seen anything about the terms of the study and would not have been given the opportunity to give their consent.
This exchange mattered because Blunt and others revealed the flaw in Facebook's bargain with users. "It is about national pride as well", he said. When the company rolled out the standalone app, it said the information collected by it "isn't used for ads".
The Senators and Representatives themselves seemed to have limited ideas either as to how to regulate Facebook specifically and data privacy more generally.
That means any movement away from a data-driven business could undermine its success.
Many of us have a need to connect and share.