Now that Amazon formally owns Ring, it's giving the Video Doorbell the same treatment as it did for its other acquisitions: price cuts here and there.
In a release, Amazon said it plans to work with Ring to reduce crime in neighborhoods.
Lifetime purchase protection: If your doorbell gets stolen, we'll replace it, for free! Ring's doorbell has a built-in camera, intercom, and Wi-Fi connection, so you can see and talk to visitors from other devices. However, part of the deal will be the transfer of Ring's customer data to Amazon. The device was previously priced at $179.99, but Amazon has permanently dropped the price to a much more palatable $99.99. "And this is just the beginning - we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighbourhoods".
In a statement Amazon says, "Amazon's relationship with Ring began in 2016 through the Alexa Fund, the company's investment arm to support companies with cutting-edge technologies that are innovating with voice".
Just ask Alexa to show Cloud Cam's live view on your Fire TV, Fire Tablet, Echo Show, or Echo Spot for a quick way to see what's happening in another room. The device has a 720p camera sensor that can record at 30fps and the video doorbell provides two-way audio.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customers will not experience any interruption in service and can contact the appropriate company's customer service team with any questions or issues.
"But you love it when you run into opportunities where you have an incredibly mission-oriented leader and a team that executes extremely well, products that customers absolutely love and are already at scale - Ring checked all those boxes".