As of today, reports indicate that Apple is seeking a price reduction from $110 down to $100. "An earlier report had claimed that the 2018 iPhone lineup will start at "$700+" for the 6.1-inch LCD model and the price of the 5.8-inch OLED model could start at $899 (ADD INR CONVERSION).
While Samsung so far seems to be the sole supplier of OLED displays for the iPhone, it does give the Korean company leverage in negations.
While Apple is having a tough time in Samsung's home turf, Yoon didn't jump into a sinking ship.
Apple is reportedly set to purchase some 100 million OLED panels from Samsung this year. The use of the OLED panels should not be considered the culprit for the slower-than-expected sales of the iPhone X, as other vendors have also launched OLED models that have been selling well, commented the sources. According to data from Strategy Analytics, Apple had 18 percent of the Korean smartphone market a year ago, behind Samsung's 56 percent.
Campling whose firm has been tracking TSMC inventory data for more than a decade told CNBC that "The simple problem with X is that it is too expensive".
According to a Forbes report, many Industry insiders have warned that no amount of the so-called sales "supercycle" is going to help Apple materialize the iPhone X sales, and the numbers are now not even expected to match the iPhone 7. Analysts believed, based on the reported pricing requirement for OLED display, the newiPhone X Plus/ iPhone 11 will be sold at $899.
"Meanwhile, other sources indicated that prices of smartphone-used OLED panels are likely to go down soon as OLED panel makers in China are likely to cut their prices in order to keep their production lines running".