Apple's iPhone 8 might have been a bit of a flop - at least by Apple's usual standards - but that hasn't stopped the firm from launching a new colour variant, somewhat daftly named as the (PRODUCT) RED Special Edition. Both phones sport a handsome glass enclosure, now in red, with a matching aluminum band and a sleek black front. The RED iPhone 7 and iPhone 7 Plus units sold past year, but were discontinued after the announcement of the iPhone 8 and iPhone 8 Plus. You'll get the exact same features and components as in other iPhone 8 models. They also cost the same, starting at $699 for the 64GB iPhone 8. The reception of the public to these special iPhone red variants has been positive, with last year's red iPhone 7 and iPhone 7 Plus raking in a total profit of $30 million.
Strangely, the more luxurious iPhone X hasn't been made in red for the occasion, though Apple is introducing an iPhone X Leather Folio in red, which will get the same (RED) treatment, meaning a portion of its proceeds will go to charity.
Since partnering with (RED), the tech giant has donated more than $160 million to its Global Fund. Apple says it's the organization's biggest corporate donor.
"Today's announcement is further evidence of Apple's leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006", said Deborah Dugan, (RED)'s CEO. It certainly does a better job of hiding them than the space gray iPhone, but the red isn't bright enough to eliminate smudges completely.
Alternatively, if you're happy with the iPhone 8 or 8 Plus you presently have, Apple will have (RED) iPhone cases.
The company charges £156.44 (R 2 680,76) to fix the screen of an iPhone 6S, 7 or 8.Every phone is powered by a small microchip which is causing the issue.
Apple recently rolled out the iOS 11.3 update and the iPhone users have already started complaining about it.
The phones will be in official stores on Friday 13th April in the following countries, Singapore, China, Japan, UK and US.