The new $200 Fitbit Versa looks a lot more like an Apple Watch, with a brighter, curvier design than the chunky, science fiction inspired $300 Ionic model released previous year. Like the Ionic, it's platform agnostic. That means you'll be able to view your stats at a glance, as well as get action-based tips and motivational messages based on your personal data.
You'll also receive more personalised fitness guidance, with 24/7 heart rate tracking, on-screen workouts, and more exercise modes.
Then theres Ftibit Pay available on all European Versa watches, but Americans will need to get the pricier Versa Special Edition, which includes an extra NFC chip necessary for Pay to work. As with any Fitbit product, the Versa also includes a robust array of fitness options.
Priced at $199.95 in band/case combinations of black and black, gray and silver, as well as peach and rose gold, the swim-proof "health and fitness watch" can also be pre-ordered starting today in "Special Editions" pairing a charcoal woven strap with a graphite aluminum body, or a lavender woven/rose gold aluminum flavor. Additional bands and accessories will range from Rs 2,499 to Rs 8,999. The smaller Versa arrives in April and should fit women's wrists better.
According to TechCrunch, the Fitbit Ace retains certain functions of the company's existing trackers, such as step counting and move reminders, and the device is water resistant and offers up to five days battery life. It will be available in two different colors, electric blue and power purple. Meanwhile, parents have complete control over privacy settings and who children can connect with through the associated Fitbit app. Smartphone connectivity also allows for notifications and other features older children are likely to find appealing. Adult Fitbit users who identify as female will be able to log their menstrual cycles and record symptoms directly in the Fitbit app.
The Ace is available for pre-order now at $99.95 and is expected to ship before July. The Ionic was a good, but weird foray into the smartwatch world for Fitbit, and the Versa seems like a huge step in the right direction.
You can get even more granular details in the Fitbit app, which will also feature educational content on menstrual cycles, ovulation, fertility, and more. The app will also let them vet the friends they add for competing fitness goals and limit the information kids see on their own app, if they device.
The Fibit cycle tracker will monitor the days of a user's cycle, estimate her fertile window, and monitor other aspects of a woman's reproductive health. Jonah Becker, VP of design, told Wareable that the company sees the Ionic's angular design as the basis for a "performance" set of products while the Versa's softer, more human design is the basis for more mass-appeal products that can appeal to both women and men. It also brings fitness tracking that becomes more personalized over time and a new personalized health dashboard.