"I think the flawless Super Bowl ad probably gets everybody to stop and watch it and talk about it the next day", he says, adding "you start months in advance getting the work done and you go through the whole rigor of presentation and ideation just to make sure you're getting it right".
New England Patriots Head Coach Bill Belichick (L) and team owner Robert Kraft (R) present a football helmet to U.S. President Donald Trump during a celebration of the team's Super Bowl victory on the South Lawn at the White House April 19, 2017 in Washington, DC.
And it's expected to be 3 degrees at kickoff, which is at 5:30 p.m. CT (6:30 p.m. ET) in Minneapolis.
You know there is games like kids and adults can do.
Not just a new venue, the stadium will mark the first time teams will play on a custom-built National Football League field in London, which will be engineered to move up from beneath the soccer pitch.
According to Nielsen, the average price of a Super Bowl ad back in 1989- the year of "Bud Bowl I"- was $675,000. NBCU announced sell-out of its last Super Bowl broadcast - Super Bowl XLIX in 2015 - just days before kickoff.
"We got off the train, and right away they were there to help us with anything we needed", said Jane Jackson, who is visiting Minneapolis from Wisconsin.
The wind chill in Minneapolis is expected to dip 10 to 25 below zero from Saturday night through game time Sunday night, with 1 to 2 inches of snow expected Saturday. "The entire state has come together to show that Minnesota pride".
"It's the people and the energy and the warmth here in the "Bold North" that is really coming through", O'Reilly said.
Conversely, it was much warmer Sunday at the Pro Bowl in Orlando.
"Consumers are carrying strong spending momentum from the holiday season into their Super Bowl festivities", Phil Rist, a spokesman for Prosper Insights & Analytics said. The next four cities to host Super Bowls will be Atlanta, Miami, Tampa and Los Angeles.
Super Bowl XLVIII at MetLife Stadium in East Rutherford, New Jersey, was the first Super Bowl played in an outdoor cold-weather stadium.